Managing Digital Transformation : Understanding the Strategic Process

Digital transformation is “a process that aims to improve an entity by triggering significant changes to its properties through combinations of information, computing, communication, and connectivity technologies” (Vial, 2019, p. 121). Digital transformation is multidisciplinary by nature, pervasive, and growth-oriented (Verhoef et al., 2020). Recently, the topic has attracted substantial interest and, accordingly, comprehensive literature reviews (Verhoef et al., 2020; Vial, 2019). Current research suggests that for most companies the digital transformation is not a question of if or when (Hess, Matt, Benlian, & Wiesböck, 2016): the digital transformation is given; key questions relate to how to develop and implement a digital transformation strategy.